Convenience, or a false sense of convenience, is the most important thing that people want.Why did the explosion of blogging, podcasting etc., essentially content generation exploded in internet era? Part of it is of course ego satisfaction, as I had discussed before, but the other part is it has just become very easy and convenient. I think this should be the most important thing in any product design, marketing approach. I'm sure most marketing guru knows it, but it sometimes get lost in other complicated issues.
Several examples: E-mail - just because it was easy and convenient. Now, when other more convenient ways of communicating are becoming available e.g. texting, tweettering, people are slowly shifting. Think about why do we use all the abbreviations and shortcuts. Wikipedia has become one of the most referenced source, because, it is a lot more convenient to find info and refer to it than finding any other source. In fact our sense or perception of truth, I'm sorry to say, a lot of times depends on convenience. I can argue that one reason for Barack Obama's history making successful campaign was they were very effective in making it more convenient to organize, and get involved than before.
Am I sounding cynical? Well, I don't mean to. It is only because the word "Convenience" has some negative sleazy connotation. May be a better word/phrase would be "make it easy"....
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